We got great news for all our current and future users! With 5.2 we introduce Volley Marketing in Otto, which simplified means that we can identify anonymous website visitors for you and bring you information about their organisation. Not only that, but we can also fetch the relevant contact persons at that organisation for you, all automatically!

Picture if you will a marketing person at a company evaluating products just like yours to benefit them in their next marketing campaign, whatever it is you’re selling, they really want it but they just cannot make up their mind so they are browsing around the web trying to find all the information they need to make a decision. Using Volley Marketing and Otto it will automatically identify this person as soon he or she lands on your website, and Otto will then proceed to fetch all the organisation data about this persons organisation, as well as the person that you yourself have instructed Otto to fetch for you.

So Otto will identify this person and find out it works for a big company in your prospect group, Otto will then see what instructions you have selected for this industry, get the roles you have selected and see if you have left instructions for it to assign this new contact to a sequence. Now you have identified a person at a company and a sequence has started working the lead for you by sending out a first email, maybe: “Hey, did you know we got this great offer?” and just like that, you have sent a interested prospect a email at just the right time.

It is really very simple, just start the relevant API’s inside Otto and the whole thing will start working, you can then proceed to set up your own triggers for every industry you are interested in.

Below is a simple demo of how you can set up a trigger